Project Bloks is an open hardware platform for developers, designers, and researchers to build tangible programming experiences for kids.

The system is made of three main components: a Brain Board, Base Boards, and Pucks. Together, they can control things like toys, IoT devices, or applications on a computer.

The boards can be covered with any material or form you like, and can be arranged in different ways to create different experiences.

To find out more, watch our launch film below and visit projectbloks.withgoogle.com

Credits

Creative agency:
Google Creative Lab London
Creatives (alphabetical):
Graeme Hall
Hana Tanimura
Jayme Goldstein
João Wilbert
Justin Li
Zebedee Pedersen
Design and art direction:
Hana Tanimura
Design support (alphabetical):
Mary Leonard
Sofía Clausse
Film and animation (alphabetical):
Across the Pond
Doug Hindson
Justin Li
Max McCabe
Nearly Normal
Th1ng
Producers (alphabetical):
Alex de Castro
Lou Trethewey
Natalie Goburdhun
Website build:
Potato
Sam Honigstein
Photography:
Robert Couto
Project partners (alphabetical):
IDEO
Paulo Blikstein (Stanford)
Research at Google
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