Multi-disciplinary designer making good things with good people, for good causes. And sometimes just for fun.
A strategic design partner for forward-thinking people and brands. I design experiences that are good for people, and good for business.
What I do
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I design both physical and digital experiences, with a particular interest in new interaction paradigms.
UX DESIGN / UX RESEARCH / INTERACTION DESIGN / SYSTEMS DESIGN / VISUAL DESIGN
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I build brands from scratch for companies of all shapes and sizes, and across any industry (so long as they’re not actively making the world worse 👌).
I also work with existing brands on updates and expansions – always with an obsessive focus on craft and quality.
NAMING / POSITIONING / VISUAL AND VERBAL IDENTITY / STORYTELLING / ART DIRECTION / MOTION DESIGN / BRAND SYSTEMS / BRAND STRATEGY / BRAND GUIDELINES / BRAND ANALYSIS / CREATIVE CONCEPTING / CAMPAIGNS / CONSULTING
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I’ll spend time really getting to know your product, brand, challenge or context so that I can uncover thoughtful creative ideas grounded in data. I’ll help you avoid pitfalls and spot new opportunities; distill ideas, and find clarity in the chaos.
BRAND ANALYSIS / DESIGN CONSULTING / UX RESEARCH / MARKET RESEARCH / SPRINT AND WORKSHOP DESIGN / POSITIONING / USER JOURNEY MAPPING
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I think of design as both a tool and a way of thinking, and I believe it has the power to shape culture and deliver meaningful impact in people’s lives.
I love sharing, evolving, and practicing it in collaboration with other creative humans – building a design culture centered on ingenuity and empathy.
I also help build and manage multi-disciplinary design teams, and support them to collaborate effectively across large / complex organizational structures.
When I support recruitment, my focus will always be on DEI.
BUILD DESIGN CULTURE / DESIGN WORKSHOPS AND SPRINTS / DELIVER TALKS / AMPLIFY THE POWER OF DESIGN (INTERNALLY AND EXTERNALLY) / PARTICIPATE IN DESIGN EDUCATION / PARTICIPATE IN JUDGING PANELS
What I believe in
Collaboration
Collaborative, community-driven efforts are often the most impactful, and always the most fun. That's why I love working closely with people across disciplines and experiences - it keeps me growing and interested.
Equity
Diversity of all kinds makes for better work. I’d love to see more leg-ups and less gatekeepers in design. I share resources and learnings from my successes and failures hoping it helps fellow practitioners do their thing.
Sustainability
I try to leave every space the same or better than I found it. This applies to brands, businesses, partnerships, people and products. But also physical spaces. I won't do anything to hurt the earth, and I do what I can to take care of it.
My work has been recognized by places like ItsNiceThat, FastCo, Wired, The Verge – and received some awards from organizations including D&AD, Cannes Lions, One Show, and FWA.
Talks and interviews
With Farshid Moussavi (Riposte)201920192017201720172017Personal awards
Google: Tech Impact Award2022202120172016