I was part of the team responsible for naming and branding Google’s gaming platform, Stadia.
Stadia is a place of many places – one place for all the ways we play. And although it remains iconic, we love that Stadia’s S-shaped symbol can be interpreted a number of ways.
It evokes the epic-ness of a large stadium viewed from an upwards angle. It could suggest the wifi symbol. Its fluid shape also captures motion that you might encounter in gaming moments – like bouncing between platforms, waving a flag, drawing something free-hand, etc.
We introduced the Stadia brand and key product features with a short video:
One place for all the ways we play
We also made a second brand film that captures a little more of the brand spirit. We call this one our love letter to gaming.
Credits
Creative agency:
Google Creative Lab NYCCreative lead:
Matthew CareyExecutive producer:
Suzanne ChambersStrategy lead:
Teo SoaresDesign lead:
Hana TanimuraDesigners:
Elbert Tiao
Reb Lim
David Shatan-Pardo
Cindy Mai
Chris Cyran
Glenn Cochon
VFX, 3D & motion design:
JR Schmidt
The MillEditors:
Eric Harnden
Kyle GraffamSound Design:
AntfoodFilm production:
Niki Polyocan